Yay! The long awaited “real world examples” post!
This week I am going to post this, instead of the Write to Sell feature….but that will resume next week, as usual!
I chose 3 shops and I looked over them and brainstormed a bit and here is what I’ve come up with. I also included suggested upsell wording for the cross promotion. This is just to inspire ideas and so you guys get an idea of why I chose the shops I did, for cross promotion.
First and foremost tip for cross promotion. Do a search on Etsy using words that you think people might search for YOU with. This will be one of your best sources of inspiration for cross promotion. Be vague with the search so that you get a lot of different categories to come up. And just bop around and think outside the box!
Molly Moo Designhttp://www.etsy.com/shop/mollymoodesign
Tote Bag designers…."Dress up your bags with one of these adorable brooches!
Women’s scarf and glove shops…."An extra touch!"
Children’s clothes shop---"The final touch! Check out these adorable children’s brooches"
Now this is more of a product expansion idea but I’m going to throw it out there…..Another thing I would suggest with your shop is that you make patterns or a “how to” booklet for some of your brooches and talk to some felt supply shops on Etsy about some cross promotion. And another idea..have you considered making these magnets, too? I would try a few and see how they go over.
A Lotta Jazz
http://www.etsy.com/shop/ALottaJazz
You were totally right on the money when you said you would love to do some cross promotion with some soap shops! Excellent thinking and I would get right on that….
Some other shops that would work for you….
Home Décor items (artwork, vinyl decals, etc.). "Check out these baskets! A perfection storage home décor item or storage solution!"
Baby gifts. "Package your gift in one of these beautiful baskets!"
Stationary shop..."Display your stationary where you can see it!"
Sew Write Creations
http://www.etsy.com/shop/SewWriteCreations?ga_search_query=SewWriteCreations&ga_search_type=seller_usernames
Because your shop has so many different kinds of items, you really have a lot to choose from! Here’s some ideas but if you were to do some searching on Etsy, you could come up with a TON more!
You and A Lotta Jazz should talk! LOL I think you two could easily cross promote! Your hand towels and her baskets! PERFECT!!!
Soap shops would be good for your towels…”You’re not just buying soap, you are buying an experience…embroidered towels to make the experience even better!”
Handmade card shops would be a great place to promote your gift card holders. “If you are giving a gift card, check these out! They’ll love the holder almost as much as the gift”
Women’s hats and scarves for your tote bags. “We all love a great tote bag or purse.…check these out!”
Scrapbook album makers or scrapbook page designers. “Looking for the perfect tote for your supplies? Check these out!”
So there is a few ideas and hopefully this showed you guys how to “think outside the box” a bit and I encourage sellers helping sellers! Get out there and promote each other, it benefits us all in the end!
And don’t forget, if you love these ideas, I have this listing!
http://www.etsy.com/listing/54928825/cross-promotion-report-marketing-success
I would love to help YOU think outside the box and find some shops that you can cross promote with!
Don’t forget to submit your shop for my Write to Sell feature that will return next Wednesday!
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fantastic ideas, thank you so much, very helpful. x
ReplyDeleteThank you for posting this information. As a new etsy seller I have been looking for all of the tips that I can find. I didn't even think about cross promoting my own items until I saw your post ;)
ReplyDeleteI've been sewing & selling for YEARS, but I'm relatively new to etsy, and I never thought of promotions like these! Thanks SEW much for featuring my shop (SewWriteCreations)and giving me such great suggestions!! You are soooooo creative - and soooooooo generous to share! THANK YOU, THANK YOU!! :)
ReplyDeleteThank you so much, guys!!! For volunteering and your kind words!!
ReplyDelete:-)