Disappearing Act

My life got a bit out of control crazy for a few weeks. My family and I got into a car accident leaving a fundraiser for our kids’ school. (SO not nice, karma…that’s just not nice at all! Lol) We are all okay and feel very thankful we walked away from it. The kids have never been in an accident so there was a lot of talks and cuddles and comforting going on and then of course, dealing with the insurance and all that…blah, blah, blah….and of course in the midst of all this, my shop was never busier! Grrr…so life came down to doing what I absolutely HAD to do and putting all other stuff on hold. Unfortunately my blog became one of the “on hold” things. Thank you for understanding…AGAIN.

Now back to business!

Back to my “You can DO this!” feature….we left off on I was putting together some marketing materials for Tina for my first marketing suggestion for her shop.
One of my first ideas is to market her house shaped air fresheners to real estate agents. Either for gifts for clients or for themselves. It is a unique gift and the house shape makes it “personalized”. I wrote a letter for her to send to real estate agencies (printed on her letterhead I designed for her….every. single. thing. should have your brand!) and designed her a flyer to send also. Here is the picture of the flyer…


Here is a copy of the letter.




Now the first thing with the letter is to point out how your product will benefit them. A busy real estate broker will not get past the first paragraph if he/she does not see the point in the letter. In Tina’s case, I pointed out that as a business owner, they know how important the “little” things are. I introduced the hook, immediately. This should ensure they will keep reading!

I also told Tina that ideally, bringing this letter and flyer into real estate offices and shaking hands personally with the broker is the best way to market. However, not everyone is comfortable doing that, so my next suggestion is to mail the letter and flyer. This is not a bad way to do it..just getting out and talking to people and meeting people is always the best way to go, if that is your personality or if you know someone who is super personable, see if they’d like to help!

This was my first marketing idea for her and I am excited for her to do it and see what kind of results it brings her.

But remember…maybe not every idea will result in five hundred sales. Marketing is all about slow and steady and building. You are getting your name out there and introducing you and your product to people! So while you may not see immediate, huge results, trust that you ARE making progress! Having said that…. it IS important to keep an eye on your shop traffic and views. You want to make sure people are getting your marketing and at least looking! If they aren’t even looking, then you know you are on the wrong track with whatever marketing it is you put out. Remember marketing is not a science and sometimes ideas just don’t work…but it is all a learning experience and you will find the right formula for YOUR shop!